Airex Overseas LLP — Sales Cycle Automation for Industrial Equipment Manufacturing

1. Customer Business Overview

Airex Overseas LLP is a manufacturer of industrial heating elements, temperature sensors, and controllers, supplying to industries where sales cycles are technical, consultative, and time-intensive. Their business involves multiple interactions before conversion, including inquiries, quotations, revisions, and order confirmations.

Efficient handling of long sales cycles is critical to avoid lead drop-offs and delayed revenue realization.

2. Business Challenges That Triggered the ERP Decision

As Airex Overseas expanded its sales outreach, several structural challenges emerged:

• Sales leads were not tracked systematically across stages

• Quotation follow-ups depended heavily on individual salespersons

• No clear visibility into where leads were getting stuck or lost

• Manual coordination between inquiry, quotation, and order stages increased delays

• Sales team productivity was impacted by repetitive administrative work

They realized that without sales automation, longer sales cycles were turning into lost opportunities, prompting the decision to implement ERP.

3. Consulting-Driven ERP Solution Implemented

We designed a sales-process–focused ERP framework, built specifically for industrial products with long decision cycles.

Modules Implemented:

• CRM

• Sales

Our Unique Consulting Value:

• Structured lead-to-quotation-to-order workflow

• Centralized tracking of all customer interactions

• Automated follow-up reminders to prevent lead stagnation

• Real-time visibility of sales funnel and pipeline health

• Reduced dependency on manual tracking and spreadsheets

The goal was to convert a slow, people-dependent sales process into a predictable, system-driven funnel.

4. Measurable Business Impact Achieved

After CRM stabilization, Airex Overseas achieved measurable improvements:

• Clear end-to-end control of the sales funnel, reducing lead leakage

• 25–30% improvement in sales team productivity

• Reduced turnaround time from lead to order, accelerating revenue realization

• Better forecasting through real-time pipeline visibility

• Improved accountability across the sales team