1. Customer Business Overview
TIEIC Group of Companies is an export-focused trading group dealing in Ceramic Tiles, Sanitaryware, Paper & Packaging Materials, and Plastic Materials. Their business spans multiple product categories, international customers, and export workflows involving procurement, logistics, and compliance documentation.
For such businesses, coordination between sales, procurement, logistics, and finance is critical to maintain speed and accuracy.
2. Business Challenges That Triggered the ERP Decision
As export volumes and product lines expanded, TIEIC began facing operational bottlenecks:
Leads were managed manually, resulting in inconsistent follow-ups
Post-sales activities like procurement, loading, and export documentation were difficult to track
No single system to connect sales orders with purchase and inventory movement
Documentation processing delays affected shipment timelines
Limited transparency across departments increased dependency on individuals
They realized that manual systems could not support scalable export operations, which led them to invest in ERP with a process-driven mindset.
3. Consulting-Driven ERP Solution Implemented
We designed an ERP framework aligned specifically with export trading workflows, covering both pre-sales and post-sales operations.
Modules Implemented:
CRM
Sales
Purchase
Inventory
Accounting
Our Unique Consulting Value:
Centralized lead-to-order tracking
Structured linkage between sales, procurement, and inventory
Clear tracking of post-sales activities like purchase, loading, and dispatch
Faster documentation processing through standardized workflows
Unified visibility for management across operations and finance
The goal was to create end-to-end visibility from inquiry to shipment and invoicing.
4. Measurable Business Impact Achieved
After ERP stabilization, TIEIC Group achieved clear operational improvements:
100% structured lead management, improving follow-up discipline
Smooth tracking of all post-sales and export activities
Significantly faster documentation and procurement cycles
Reduced operational dependency on individuals
Improved transparency and coordination across departments
Key Takeaway for Upcoming Clients:
TIEIC Group’s success shows that ERP is a backbone for export and trading businesses—when operations and documentation are system-driven, scale becomes manageable and predictable.
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